Vehicle
Marketing
Services
Vehicle Marketing Services
For both our auction buyers and sellers, marketing is more important to us than any of the other Auction Services we provide.
We carry out an extensive program of vehicle marketing in order to bring together these two commercial groups and to ensure that they are able to get the best deal they can. For buyers this means being able to easily identify a wide selection of vehicles that will be of particular interest to them on sale day. For sellers this means bringing in large numbers of these buyers to our auction sales and maximizing the sales revenue of their lots through increased, competitive bidding.
Marketing Methods
Our extensive experience in the commercial vehicle sales industry has allowed us to identify a wide selection of marketing practices which we know will deliver interest from targeted auction bidders, both throughout the UK and Europe.
We have built up a huge database of frequent auction buyers and their individual vehicle preferences, which allows us to target them individually with email marketing communications which we know will be of interest to them.
Additionally, we have direct relationships with all of the leading commercial vehicle publishers and trade press, transport industry bodies, and plant and truck trading websites, both here and abroad. Whether offline, through their traditional magazine publications, or increasingly online we will advertise vehicles on behalf of sellers to get the best price we can for them.
You will find just a small selection of our marketing industry partners and publishers below:
- Truck Trader
- Plant Trader
- Commercial Motor Road Transport
- Motor Transport
- Resale Weekly
- Plant World
- Truck Locator
- Plant Locator
- Northern Ireland Trader
- Truck Mart Poland
- Farmers Guardian
- Farmers Weekly
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